I think that there are ways in which people use English that are terribly annoying. You probably have your own instances of annoying constructs. In visiting the Math is Sexy blog, just now, one of the postings brought an annoying construct to mind. Sexy did not use the construct; but, reminded me of it. The problem:
Truly, I do not care whether you know how to do the problem (I shall assume that you do know how). I wish to discuss how words are used to offer a mathematical problem to the reader and how some people describe the status of one person/place/thing as having a larger number/greater amount of a given attribute. (Did you love word problems in third grade?!) For instance, I could say (on the basis of the above problem) that this year, Archimedes has 1.54 times as many Pokemon cards as he had last year.
For years - nay, decades - I noticed that advertisers would advertise "Tidal has three times more power than Cheers." or "Pepsal in a liter bottle costs five times less per ounce than Pepsal in 12-ounce cans." That bothered me; but, as it was advertising, I cut the idiots who wrote it some slack. They probably were not mathematicians I reasoned.
It seems that, within the past five or ten years, this sort of verbal construct has taken over - even in the non-advertising world. It is sloppy. To an elder like me, it is confusing. I believe that the writer/speaker is not conveying the "fact" that s/he means to convey. Let us consider the first statement - the one about Tidal and Cheers.
If Tidal's power is measured as being X, and Cheers's power is measured as being Y, the statement tells me that X = Y + 3Y = 4Y. That is not what many people, nowadays mean by the statement. What they intend to convey by the statement is that X = 3Y. Wow! Big difference. If the latter equation is what they meant to convey, they should have advertised "Tidal has three times as much power as Cheers" or "Tidal is three times as powerful as Cheers."
Similarly, let us consider the second statement - the one concerning Pepsal.
If Pepsal in a liter bottle costs X cents per ounce, and Pepsal in 12-ounce cans costs Y cents per ounce, the statement tells me that X = Y - 5Y = -4Y. The statement implies to me that, if Pepsal in a liter bottle costs 1 cent per ounce, the merchant will pay me 4 cents per ounce to take the Pepsal in the 12-ounce cans off of their hands. What people really wish to convey is that X = (1/5)Y. They might easily express the thought by saying that, the cost per ounce of Pepsal in a liter bottle is 1/5 the cost per ounce of Pepsal in a 12-ounce can."
The message is this: "less" or "more" implies subtraction or addition, respectively; while "times" implies just what it says: multiplication. Whew! Having gotten that off of my chest, I feel a bit better. Now back to whining about "choose" vs "chose"!
P.S. Please don't ever tell me that Archimedes now has approximately 1.54 times more cards than he had last year - unless you really mean that he now has 173 cards, which is not one of the choices. *smiling*
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