Most of the following articles illustrate how squishy human standards of truth and logic seem to be.
From slashdot.org:
How Pictures Skew Our Judgment77
Posted by
Soulskillon Friday August 10, @11:37AM
from the it's-true-i-saw-it-on-tv dept.
An article at Ars summarizes a study into
how simply seeing pictures can alter what we believe, even if the pictures don't provide any information about the topic at hand (
abstract). Researchers asked true-or-false questions to a group of test subjects about whether a minor celebrity was still alive. When they provided a picture of the celebrity, more people evaluated the statement as 'true' than when no picture was provided. The researchers then switched the question, asking whether it was true or false that the celebrity was dead. Again, the subjects shown a picture were more likely to respond with 'true.' Experiments also showed this phenomenon wasn't limited to questions about people, but general knowledge as well.
"The authors spend a bit of time discussing why this sort of truth bias might arise. In cases where we have rich information—a photo or detailed description of something—it's easier to pull additional information out of our memory. So, even if a photo doesn't tell us much about whether the person is alive, it does make it easier to retrieve relevant information on them—if they're wearing a suit in the photo, we might reason they're a political or financial figure, etc. When the information flows that readily, we're more likely to conclude that we're familiar with the question that's being posed, and will then tend to conclude it's true."
From The Psychologist:
If it’s easy to read, it’s easy to do, pretty, good, and true
Hyunjin Song and Norbert Schwarz describe some fascinating findings on how fluency affects judgement, choice and processing style - Pages: 108-111
Suppose you ponder whether a new exercise routine is suitable for you or whether a statement like ‘Orsono is a city in Chile’ is true or false. What would your decision be based on? Most psychological theories suggest that you would consider the nature of the exercise or draw on your knowledge about geography to arrive at an informed decision. Surely, you wouldn’t base your judgement on the print font in which the material is presented – or would you?
Surprisingly, recent experimental research shows that the print font can exert a profound influence on such decisions. This is the case because print fonts and related variables influence how fluently new information can be processed. The resulting feeling of ease or difficulty, in turn, informs a wide variety of judgements, from judgements of effort to judgements of familiarity, truth, risk and beauty (for a review see Schwarz et al., 2009). We illustrate some of these effects, discuss their applied implications, and note parallels between people’s reliance on the metacognitive feelings of ease and difficulty and their reliance on moods and emotions as sources of information (Schwarz & Clore, 2007).
From slashdot.org:
Baskerville Is the Greatest Font, Statistically, Says Filmmaker Errol Morris156
Posted by
timothyon Thursday August 09, @09:35AM
from the your-brain-is-vulnerable dept.
An anonymous reader writes
"A survey of unsuspecting New York Times readers implicitly answered the question: Does a certain font make you agree or disagree more often than another font? It turns out Baskerville confers a 1.5% advantage towards agreement on a survey question, compared to an average of six fonts. They were asked to agree or disagree to a passage from physicist David Deutsch's book The Beginning of Infinity, and were found to have an optimistic, if Baskerville-favoring, outlook on life. David Dunning, a psychologist awarded a Nobel prize and, separately, an IgNobel prize (for the eponymous Dunning-Kruger Effect), called Baskerville 'the king of fonts.' Sadly, Comic Sans — notable for its appearance in the Higgs Boson announcement — seems to be the weakest font. And why did Lisa Randall, the Harvard physicist responsible for that Higgs announcement use Comic Sans? According to the article, 'Because I like it.'"
Beware the Nocebo Effect193
Posted by
Soulskillon Friday August 10, @06:42PM
from the this-story-may-cause-itchy-palms dept.
An article at the NY Times looks at research into the "nocebo" effect. Named after the placebo effect, it's
the term for when patient expectations do harm, rather than good. "When a patient anticipates a pill’s possible side effects, he can suffer them even if the pill is fake." The article describes several instances of patients getting the placebo in a drug trial, but
reporting the expected side effects of the drug, rather than the benefits or nothing at all. Quoting:
"Consider the number of people in medical trials who, though receiving placebos, stop participating because of side effects. We found that 11 percent of people in fibromyalgia drug trials who were taking fake medication dropped out of the studies because of side effects like dizziness or nausea. Other researchers reported that the discontinuation rates because of side effects in placebo groups in migraine or tension drug trials were as much as 5 percent. Discontinuation rates in trials for statins ranged from 4 percent to 26 percent. ... In one remarkable case, a participant in an antidepressant drug trial was given placebo tablets — and then swallowed 26 of them in a suicide attempt. Even though the tablets were harmless, the participant's blood pressure dropped perilously low."
from the blow-up-your-TV dept.
First time accepted submitter InfernoApple writes "Seth Horvitz, a Northeast D.C. resident, thought he had ordered a new high-definition television a few days ago through Amazon.com from a third-party merchant. When the package arrived yesterday, however, Horvitz opened the oddly shaped box to find something completely different. Instead of the flat-panel TV he had bought to enjoy with his wife, who is pregnant, Horvitz opened the long packaging to discover a Sig Sauer SIG716, a high-caliber, semi-automatic assault rifle capable of mowing down, well, just about anything."
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